Entrepreneurship Program
Learn | Climb | Expand
Are you passionate about an idea? And want to know how to how to turn it into reality?
Overview
Coming up with the idea was the easy part. Now you need the tools to build a team, choose the right legal structure, generate demand, and finance growth. Leveraging strength in data-driven outcomes, we deliver proven techniques for scaling your business.
Does passion matter? Sure, it can pull you through some late nights and big disappointments. But being successful in venture creation means owning a mix of skills that increases the likelihood of success. It’s more than passion.
Our faculty bring cross-disciplinary backgrounds to this program, pulling from Social Psychology, Organizational Behavior, Information Technology, Finance and Marketing.
Features of the Program
Duration
- 80 hours
- 6 weeks(Theory) 2 months ongoing mentorship support
Mode
- Online Live lectures in theory
- Physical and virtual mock internships
- Global team of service providers and mentors
Pre-Requisites
- Laptop with internet connectivity
- A kick ass Idea if possible for starting a new business
MODULE 1
Evidence-Based Entrepreneurship
Learn how to transform a good idea into a successful business venture while minimizing risk.
- Learn about business 1o1
- Why the quality of your idea does not necessarily predict the likelihood of your success?
- What types of opportunities you should pursue?
- Minimum viable product—and what qualifies as "minimum"
- Various Business related Terminologies
MODULE 2
Business Models & Customer Lifetime Value
Learn how to choose right business model for your venture. Understand:
- What is a sustainable business model?
- How to determine amount of capital you need?
- Economic, Legal and Technical assessment
- Operating Model for the business
- Available sources of capital
- Financial model live/consolidated
MODULE 3
Branding, PR and Marketing
Learn how to choose right business model for your venture. Understand:
- Product design strategy
- Sales campaign strategy
- Advertising Strategy
- PR and Branding
MODULE 6
Financial Accounting & Advisory
Learn about financial aspects of your venture and mechanisms to boost your business. Determine:
- How to achieve financial stability
- Financial modelling and Evaluation
- Valuation Advisory
- Finance related terminology
MODULE 5
Lawyers, Advisors & Mentors
Learn how to use legal support and other guidance to grow your venture. Understand:
- Strategy to execute legal work
- Various legal/ regulatory framework
- How to think about intellectual property
- Role of Mentors and Advisors to grow your business
- How to form advisory board
MODULE 4
Building the right team
Select founding members, Employees, Managers & other key players on your team.
- How your founding members determine success or failure
- How to structure role of early hire
- Team Building guidance
- Hiring technique to select team members
- Minimum viable product & what qualifies as "minimum"
MODULE 7
Pricing & Distribution Strategies
Learn about pricing mechanisms of your business & use performance measurement tools effectively. Determine:
- How to price a product or service
- What data to report/ provide to investors
- Make-buy decisions in Operations
MODULE 8
Pricing & Distribution Strategies
Learn the various sources of financing available for your business. Explore:
- Financial terms like Bootstrapping, Loans, Venture Capital, Angel investor
- Financial growth strategy (Organic/ Inorganic
- Fund raising guidance
- About Equity & Debt Investment
- Terms & term sheets including defining key terms in the document
MODULE 9
Element of Pitch
Create Executive Summary & Pitch Deck for your business. Learn:
- How to create Pitch Deck & Executive Summary
- Know the key elements of a Pitch Deck
- What data needs to be included in Executive Summary
Program Benefits
Theory & Case Studies
- Opportunity to interact with industry experts
- Peer-to-peer learning & faculty interaction & guidance
- Get great learning experience in form of:
- 50 hours live and 30 hours recorded video lectures
- Discussions, Class materials and assignments
- Quizzes and evaluations
- Mock internships in real world organizations in real world functions
- Toolkits and templates to get going with business
Ongoing Mentorship & Services
- 2 week business plan setup design and support
- Avail 6 weeks of support in pitch deck preparation and valuation
- Complimentary Business Model review
- Deep discounts with our affiliate partners for Web development, Digital Marketing, AWS etc.
- Flat 30% further discount on our Retainer program as a Business Mentor
Seed Funding Opportunity
- Opportunity for the entire batch to pitch to our VC partner for a seed fund up to USD 10K
KEY MENTORS AND TRAINERS
Partho Sarathi Ghosh
Manager, Corporate Strategy, Marsh and McLellan
Experience: He has over 8 years of experience in Accenture, ZS Associates, Victoria's Secret, SBI Life, Jardine Lloyd Thompson, Marsh and McLellan group
Skillset: Strategy, Consulting, Operations Consulting, Entrepreneurship , Fund raising
Abhinav Srivastava
CIO & Head of Business Transformation, Daimler group
Experience: He has over 14 years of global working experience in Wipro, PWC, Marsh and McLellan group & Piaggio.
Skillset: Strategy, Consulting, Operations Consulting, Digital Transformation, Automation Consulting
Abhishek Shah
AVP Investment Banking, Steer Advisory
Experience: He has over 8 years of experience in TCS, Tres Vista, Steer Advisory
Skillset: Private Equity & Public Investments, multi case projection, Industry research
Anurag Sharma
Senior Marketing Manager, Slay Coffee
Experience: He has over 8 years of experience in Accenture, Bluestone, Nature’s Basket, Burger King
Skillset: Digital Marketing, Field Marketing, Retail Marketing, Media Planning & Brand Management
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